Moixu is more than our mascot.

This little character is inspired by a rescued street cat. Like so many others, she came looking for a chance. Today, she has a family, feline siblings, and a home filled with love.

But Moixu also represents all the cats still waiting—those in shelters, in colonies, who deserve every bit of care and affection.

This brand exists for them.

Every time you see Moixu on a product, you’re seeing them, and helping more stories reach a happy ending.